Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...

These three growth engines are building trillion-dollar opportunities through e-commerce dominance, metaverse monetization, ...

In this week's Creatorverse, TheWrap breaks down Made on YouTube 2025, Fortnite updates and Kai Cenat's new power ranking.

Roblox is now reaping benefits from developing a great discovery engine and creator tools that have unleashed a thriving ...

While gamers might once have fought battles in far off galaxies or gone head-to-head against marauding hordes of zombies, a ...

A drunk driving simulator lets users see the road as if they were impaired. A consumption calculator tells you how much you actually drink. In Roblox, teenagers at a house party turn into zombies, as ...

The September 12 edition of the SBJ Gaming newsletter features reporting on how the NHL 26 development team is using NHL Edge ...

The controversial "summoning a character" patent acquired by Nintendo has raised uproar, and here's why it was allowed to ...

TheWrap's Creatorverse looks back on Digital Brand Architects, the influencer management company, on its 15 year anniversary.

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the ...

Car Driving Indonesia (often called CDID) is probably one of the most impressive Roblox experiences you can play right now.

Roblox Moments lets players record, edit, and share gameplay clips. Players can also discover new experiences through the shared videos. Moments is a powerful new tool for both the creators and the ...