Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

Instagram reaches 3 billion users, driven by popular features like Reels. 2025 U.S. ad revenue for Instagram forecasted at $32.03 billion, a 24.4% increase. Instagram's targeted ads and in-app ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising technology, a top executive admitted Tuesday.

In the rapidly evolving world of digital marketing, Google’s Performance Max (PMax) campaigns are becoming a go-to strategy for businesses seeking smarter conversion-driven advertising ...

Alphabet Inc.'s Google has spent the past week in Virginia federal court seeking to persuade a judge that selling off its advertising exchange is too risky, technologically difficult and would disrupt ...

With Sora, OpenAI joins the race to make AI video the next frontier of social media—and a potential new revenue stream.

Leaving all your shopping until December can put a serious strain on your bank balance. Starting in October means you can spread the cost across several paydays, making it easier to budget without ...

Scammers create Facebook pages advertising “ (breed) puppies/kittens for rehoming and adoption.” They steal photos from legitimate breeders or public profiles to make the pages appear real. The ...

Meta's rising ad impressions, strong EPS growth, expanding subscriptions, and attractive valuation drive long-term upside. See more on META stock here.

Sundas Khalid earned $292,000 in 2024 at Google. She doubled her income with the $304,000 she made for her side hustle making content about how she succeeded in Big Tech.