Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...
Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.
Hootology, a market research platform marrying trusted research principles with modern technology, today announced a $1.1 million pre-seed round and the launch of HOOQZ, a GenAI-powered market ...
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