Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default ...

Britain’s antitrust watchdog on Friday labeled Google a “strategic” player in the online search advertising market, paving ...

Google changed its policies about fingerprinting. Google sells access to audiences. Google's ad platforms allow you to do that. This means they can serve highly personalized ads. It's doing so in a ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Ben Khalesi covers the intersection of artificial intelligence and everyday tech at Android Police. With a background in AI and data science, he enjoys making technical topics approachable for those ...

India. Known for his sharp marketing strategies, data-driven decisions, and innovative campaign designs, Anaam has transformed how businesses in India ...

Meta said that AI interactions will only be used to personalize ads and content across platforms that you have added to its Accounts Center. So, if WhatsApp (another Meta product) is not in your ...

If you're planning to switch from Gmail, the process is straightforward. Here’s a simple step-by-step guide to help you move ...

Paid advertising, particularly through Google Ads, is a cornerstone marketing channel for businesses of all sizes. However, there is no denying that with big brands dominating the platform, it’s ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

The only way to delete your Google Hangouts account is to delete your Google account, but you can set it so no one can call ...