Alongside the new ability to create in-game items, Epic says Fortnite developers will be able to pay to be featured in a new ...
One reason that Fortnite is sharing the wealth with community developers is that its biggest competitor, Roblox, has been ...
The opinion's introduction, which begins with a quote from Goethe's Faust—"Gold all doth lure, Gold doth secure all things.
Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...
Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...
The need for a partner like Do Big Studios is personal for Justin Peress, the company’s CFO. His entry into the industry began when his brother-in-law created a game that quickly attracted a massive ...
Epic will soon allow Fortnite developers to sell in-game items from their Fortnite islands, allowing creators to make more money.
In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...
The advert for its latest release, Sonic Racing: CrossWorlds, closely resembles a 1992 commercial that claimed superiority ...
Chief brand officer Susan Hennike said the company studies its blue-collar customers to ensure its product and marketing hit ...
The advent of generative AI has led to such impressive advances that many companies are betting that the technology will one ...
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