Roblox's Untapped Billion-Dollar Advertising Opportunity

Roblox introduced advertising formats that integrate directly into its 3D environments. Think of a digital billboard in a racing game, or a branded portal that lead ...

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...

Roblox’s ‘Italian Brainrot’ Trend, Explained

Italian Brainrot has spread across TikTok, YouTube and Roblox, leading to viral hit ‘Steal a Brainrot’—but what is the ...
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Under Pressure From Roblox, Fortnite Allowing Creators to Sell In-Game Items

One reason that Fortnite is sharing the wealth with community developers is that its biggest competitor, Roblox, has been ...
Video Gamer

Roblox Premium explained: The paid service detailed in 2025

VideoGamer explains Roblox Premium in detail, compares it against the standard free experience, and discusses whether it’s worth considering in 2025.