YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying strategies and campaign management," including platform-specific optimizing ...

YouTube has launched its “Activation Partners” program, bringing together trusted third-party providers with expertise in YouTube buying strategies and campaign management. The program aims to help ...

Alphabet-owned ($GOOGL) search engine giant Google has launched a new partnership program for its streaming platform YouTube. The program expands ...

Executives from the three digital power players took the spotlight on stage at Iberseries & Platino Industria in Madrid.

YouTube’s biggest stars can generate millions of views with the right editor, yet many struggle to find qualified talent.