Cold outreach is still one of the most effective ways to build relationships, but success today comes down to personalization, brevity and leading with value rather than spam.

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Although there's a pretty good chance you already have a phone number on your smartphone, your primary number assigned by your carrier isn't your only option for calling and texting. There are ...

Believe it or not, cold calling can be an exciting part of your job. Throughout my career, on my way to the C-Suite, I was asked more than once to turn around sales teams I might lovingly call the Bad ...