GenAI is changing how travelers consume information, but marketers still have multiple opportunities to get on their radars ...

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

An analysis of teams facing off against pass funnel and run funnel defenses in Week 5, and what it might mean for your ...

AppLovin’s AXON platform drives top-tier margins and growth across gaming and new sectors, with scalable expansion ahead. See ...

From Boots and British Airways to Water Babies, we analyze the top picks from ITV and Sky to uncover six trends that prove ...

But the problem is that, given how rare genius is even when better identified, such schemes are by their nature poorly ...

Data from 20,000+ queries shows AI Overviews match Position 6 results – offering high visibility, but far fewer clicks than ...

Israel's military used Microsoft Azure to store Palestinian phone call recordings, sparking controversy and leading to ...

ICE’s main investigative database, built by Palantir Technologies, already uses algorithmic analysis to filter huge ...