Journal of Marketing Theory and Practice, Vol. 16, No. 4, Structural Equation Modeling (Fall, 2008), pp. 279-285 (7 pages) This paper takes an objective look at how papers using structural equation ...
This is a preview. Log in through your library . Abstract Structural equation modeling (SEM) is a powerful, yet complex, analytical technique. The use of SEM to examine strategic management phenomena ...
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