Journal of Marketing Theory and Practice, Vol. 16, No. 4, Structural Equation Modeling (Fall, 2008), pp. 279-285 (7 pages) This paper takes an objective look at how papers using structural equation ...
Journal of Marketing Theory and Practice, Vol. 16, No. 4, Structural Equation Modeling (Fall, 2008), pp. 287-298 (12 pages) The authors review issues related to the application of structural equation ...
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