When I work with clients, the question always comes up about how to close their speeches. Some want to get a standing ovation. Others, more idealistic, want to change the world, beginning with the ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Much of our success rides on persuading people to do a certain thing, make a particular decision, or behave a certain way. That persuasion is almost always in the form of verbal communication -- ...

His point? No matter how amazing your ideas are, no one cares unless you can convey them in a clear, compelling manner — and with emotional intelligence. Fortunately, you don’t need an MIT education ...