Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

Photorealistic personal avatars are here, enabling people to digitally try on clothes with a selfie and a swipe. But do we really want to see ourselves when we shop? For retailers, it’s a high-risk, ...

The custom part is what’s new: Cardi B fans can earn a ‘Bardi Gang’ badge; Ed Sheeran fans a ‘Sheerio’ badge; and J Balvin fans a ‘La Familia’ badge. As with the existing top-fan badges, these appear ...

Facebook's vice president of product, Jagjit Chawla, talks about how the platform treats AI-generated content and how you can ...

Brands of all sizes and in every industry are turning to social selling strategies to increase sales and build stronger ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...

Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the ...

From targeted ads to identity theft, discover how data brokers operate by collecting, compiling and selling your personal information.

The ad campaign aims to bring in 14,050 new hires to ICE, touting a signing bonus of up to $50,000 and other benefits. It ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Two weeks ago, the US FDA announced a crackdown on direct-to-consumer advertising, causing significant consternation for the pharma industry, not to mention the sizeable sub-industry that is pharma ...