In a Forrester article titled Are B2B Buyers Cowards?, researchers debunk the myth that B2B buyers are overly cautious or ...

As Australia builds an AI plan, it can learn from Estonia and Singapore - but not exactly in the way tech companies want.

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Built on the Intuit platform, powerful new Shopify-specific enhancements, seamless omnichannel campaigns across email and SMS, and more robust reporting and analytics just in time for the holidays ...

Sydney, Australia-based customer relationship management (CRM) provider Nexl announced Wednesday that it raised $23 million ...

Imagine you’re looking for a chicken soup recipe using Google search: You click on the first result, and instead of a recipe, you get the backstory of a grandmother's secret recipe. You scroll past ad ...

Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase ...

Three years ago, ChatGPT marked the beginning of the generative AI era – artificial intelligence that could hold natural, ...

The consumer journey has evolved into an "infinity loop," a circular process that consumers continuously cycle through.

This shift doesn’t just break our attribution models; it breaks marketing as a measurable discipline. The dashboards and metrics we relied on feel like comfort metrics providing an illusion of control ...