AI readiness demands more than pilots. Enterprises that succeed build governance, cross-functional ownership and measurement ...

• AI is used to completely redesign outdated and cumbersome workflows, rather than just automate specific tasks. • AI ...

Hallucination is fundamental to how transformer-based language models work. In fact, it's their greatest asset.

Four expert marketers discuss why the next jump in performance depends on data discipline, human guardrails and small, fast wins. The post How small pilots and sprint roadmaps turn AI decisioning into ...

AI agents for ecommerce have moved the industry from simple rules to agentic commerce, where autonomous AI agents plan, act, and improve with every cycle.

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

FICO established its own ranking algorithm to ensure its proprietary finance-specific AI models do not hallucinate.

Digital twin technology is empowering the digital transformation of various industries with unprecedented depth and breadth.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Affiliates are one of the most cost‑effective acquisition channels in iGaming. We provide a practical guide to gambling affiliate marketing.