Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide three things: Final URL: The landing page where you want users to go after ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad business practices.

In this guide, we will deconstruct the way that expert agencies like MagnifyLab can deal with low lead generation.

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising technology, a top executive admitted Tuesday.

Alphabet Inc.'s Google has spent the past week in Virginia federal court seeking to persuade a judge that selling off its advertising exchange is too risky, technologically difficult and would disrupt ...

After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on its abusive ...

For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to ...

Google's had mixed luck with antitrust rulings lately, but it's not a great sign that Google has so many legal woes that it can be hard to keep them all straight. The case that just got underway is ...