One of the great benefits of artificial intelligence (AI) is its ability to simplify and accelerate time-consuming tasks. Conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis ...

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Witthaya Prasongsin / Getty Images Strategic gap analysis is a business management technique ... which allows a company to create an action plan to close it. A SWOT (strengths, weaknesses, ...

Many firms use a version of the SWOT analysis. This analysis looks at the internal strengths and weaknesses of a firm and ...

Having actual evidence of what is and isn’t working adds credibility, reduces risk and ultimately strengthens strategic marketing decisions.