Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...

At Adobe's pitch competition at New York Advertising Week, creators and advertisers bridged the gap between these two worlds.

Advertising techniques are the proven creative and psychological tools that make your ads grab attention, build trust and drive action, whether you’re running a $50 Facebook marketing campaign or a ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

Barack Obama is entering the fight for U.S. House control. The former Democratic president is appearing in a 30-second ad ...

A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish them from real results.

In a world filled with influencers, echo chambers and power plays, there is likely a sycophant alive and thriving. From the office bootlicker to the social media commenter who excessively flatters to ...

The Atlanta Braves just finished a disappointing season, and now are ready to prepare for the offseason. If they want to bounce back next year, they’ll need to make at least one splash. Bleacher ...

Integral Ad Science (IAS), the New York–based media measurement and optimisation platform, is set to be taken private by Canadian private equity firm Novacap in a transaction that values the company ...