From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying ...

Trust-building is predictable. Humans form trust in known ways. And when that trust-building happens digitally, it’s ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Twilio asserts its enhanced observability, alerting and API capabilities will help enterprises build customer experiences with trusted data. This aligns with broader industry trends where businesses ...

The TIME100 Impact Dinner featured a panel with Cognizant’s Ravi Kumar S, PepsiCo’s Athina Kanioura, and Anthropic’s Jared ...

New study findings show the vast majority of small-scale quality improvement (QI) projects in surgery suffer from poor planning that can doom the effort from the start.

There is very little research suggesting that vitamin and mineral supplements increase hunger. One survey of 330 people in Saudi Arabia who used dietary supplements found that a majority of them — ...

HBR’s definitive articles on developing strategy in the age of AI. By studying 100 companies, researchers have identified ...

The five-year invasive disease-free survival (iDFS) rates were 85.5% in the Kisqali plus ET arm versus 81.0% in the ET alone arm, representing a clinically meaningful 4.5% improvement 1. These ...