Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its advertising platform, allowing its sellers to hand over the creative and ...

Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company's advertising model deeper into generative AI-powered tools. Advertisers can now create realistic ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

Amazon Ads is launching a new experience on gaming platform “Fortnite” that will offer marketing opportunities to brands and have guaranteed promotion through Amazon-owned streamer Twitch. Titled “The ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...