Imagine this: you open a new app or website. The layout is clean, modern, appealing. Everything looks promising. You click a button, but nothing seems to happen. You hover over a menu, and the ...

Before I start, as full disclosure, I used to be and still am in the advertising business, when I’m not in the Bertie Jonsing business. But there’s some stuff out there, on our screens and in our n… ...