Apple is finally changing the name of its streaming service, even if it means the platform will have to share a name with its ...

Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw ...

In a guest appearance on The Town podcast hosted by Matt Belloni, Eddy Cue discussed why the company decided to drop the ...

Apple has announced the new name for its streaming service, Apple TV+, which first launched in November 2019. This comes ...

In total, there are now three different products with the Apple TV name. As well as the streaming service and the physical ...

On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

Benjamin and Chance react to the new M5 iPad Pro, MacBook Pro, and Vision Pro launches. Apple also kills off Clips app and ...

"Apple TV+ is now simply Apple TV, with a vibrant new identity," said Apple.

AppleTV+ is no longer AppleTV+. The streaming giant quietly rebranded, dropping the "plus" from its name. "Apple TV+ is now ...

Apple TV lost its “plus” earlier this week, but now Amazon’s mid-range 4K Fire TV stick is scooping that plus right back up.

"Apple TV+," the statement reads, "is now simply Apple TV." The release went on to make several references to Apple TV without the plus (including "Apple TV is available on the Apple TV app"). The ...

Original Story (10/14): It's been a year of rebrands for streaming services, and the latest to join the trend is Apple. Its ...