Embrace your inner Barbie with our exciting DIY project: transforming budget-friendly Walmart sneakers into stunning ...

Scientists discovered that talented experts had "younger" brains than those of their less experienced counterparts, and even ...

Unleash your creativity with our exciting and budget-friendly DIY project inspired by the fabulous Barbie aesthetic! Whether ...

Mattel is releasing an Ilona Maher Barbie as part of its new campaign with international rugby stars to encourage girls to ...

The L.A.-born costume designer of "Everything Everywhere All at Once" and owner of Virgil Normal has never stopped venturing ...

Playing with cars is for everyone, I learned. Or more accurately, remembered. Sick days always had a bright spot when […] ...

MoMA has signed a five-year partnership deal with the toy giant Mattel and is releasing a first slate of crossover products.

Amazon’s Prime Big Deal Days sale event (or, as we like to call it, Fall Prime Day) ends today! There are more deals than you ...

This exhibit creates a narrative about how toys reflect society’s evolving expectations of childhood, gender roles and ...

Adults are actually fueling growth in the toy market by buying for themselves, and Mattel says a third of grown-ups who buy ...

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With Prime Big Deal Days toy deals, you can treat your little ones to the toys they’ve been pleading for without going into the red.