Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem. ...

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

In a guest appearance on The Town podcast hosted by Matt Belloni, Eddy Cue discussed why the company decided to drop the ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring Brad Pitt. As of this writing, the core Apple streaming app, the one with ...

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

ZDNET's key takeaways Apple TV+ is rebranding by losing its plus sign.The announcement was made at the bottom of an unrelated ...

Apple TV+ is subtracting the plus sign from its name. So, it’ll now be known as just Apple TV. That’s it. What a huge change that was. The move is part of an effort to rebrand the six-year-old ...

The Roku Streambar SE soundbar is an affordable way to enhance your TV's audio quality while also adding streaming services ...