It's been a year of rebrands for streaming services, and the latest to join the trend is Apple. Its streaming platform, Apple ...

A pple has confirmed it will be rebranding the Apple TV+ subscription service to just "Apple TV". The company says this is ...

In a guest appearance on The Town podcast hosted by Matt Belloni, Eddy Cue discussed why the company decided to drop the “Plus” from Apple TV Plus and why Apple does not believe it will create ...

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

"Apple TV+," the statement reads, "is now simply Apple TV." The release went on to make several references to Apple TV without the plus (including "Apple TV is available on the Apple TV app"). The ...

Apple announced the streaming debut of F1 the Movie Apple now has two products with the same name The company did not reveal ...

Apple TV+ has subtracted its plus sign.The tech giant's streaming service is now simply called Apple TV. The company quietly ...

Interestingly enough, the tech and entertainment conglomerate also dropped a key piece of streaming news alongside its ...

One of the new changes in iOS 26.1 Beta 3 is an updated Apple TV icon, thanks to the fact that Apple has ditched the Plus and ...