New Delhi: Global spending on linear television advertising has dropped to $143.9 billion in 2025, representing just 12.4% of total ad expenditure, according to WARC’s latest Global Ad Trends: The ...

Global linear TV advertising will continue its downward trend -- sinking 11.3% to $139.1 billion in 2026 from $143.9 billion this year, according to the World Advertising Research Center (WARC). The ...

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about ...

Question: Why is labeling students “high,” “medium,” and “low” problematic?

The European consortium ASAP4EU will unveil a demonstration of non-linear ads on FAST (Free Ad-Supported Streaming TV) channels, leveraging the IAB SIMID standard, at IBC this year. The live demo is ...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Live video from K8 News is available on your computer, tablet and smartphone during all local newscasts. When K8 News is not airing a live newscast, you will see live streams from Gray Television’s ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

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