Adtech PubMatic has entered final testing for its integration with VOZ Streaming, the last step before deployment, according to television audience measurement body OzTAM. VOZ Streaming is OzTAM’s ...

Netflix's NFLX strategic partnership with Amazon AMZN Ads marks a pivotal expansion of the streaming giant's advertising capabilities. The deal provides advertisers direct access to Netflix's premium ...

Netflix's new pact with Amazon's demand-side platform raises the competitive stakes in connected TV buying. Growth is still solid at The Trade Desk, but it is slowing versus recent quarters and ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

President Donald Trump in a social media post said, “Europe today ‘hit’ another great American company, Google, with a $3.5 Billion fine, effectively taking money that would otherwise go to American ...

Neil Dhanowa, former global head of Display & Video 360, resigned in mid-August from Google to help build Microsoft’s AI advertising strategy. Dhanowa expressed enthusiasm for the opportunity to work ...

A common use case in generative AI is developing an agent, which is a system users interact with in plain language to accomplish a given task. Creating AI agents can require a lot of heavy lifting, ...

Imagine this: you’re in the middle of an important project, juggling deadlines, and collaborating with a team scattered across time zones. Suddenly, your computer crashes, and hours of work vanish in ...

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...

MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile ...

Programmatic media company MiQ today today launched MiQ Sigma, an advertising solution that unites more than 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are ...