While Claude boosts reasoning and resilience, its AWS-hosted architecture could introduce latency, egress costs, and data sovereignty concerns, forcing CIOs to build model-aware routing and monitoring ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Marketers interested in measuring effectiveness and ROI need to understand whether marketing mix modeling (MMM) can work for them and how to get the most from it. Modeling measurements are often ...

How to unleash innovation, energy, and commitment by Herminia Ibarra and Anne Scoular Once upon a time, most people began successful careers by developing expertise in a technical, functional, or ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...