The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

Elf on the Shelf is a fun way to get children excited for the Christmas period, and for many families, it's become quite the tradition. But it also means that parents have to get seriously innovative ...