TV News Check on MSN
Comscore & TiVo Announce Partnership To Power Cross‑Platform Audience Measurement Across Linear & Streaming
The plan is to integrate TiVo’s enriched program metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming and digital. The post ...
Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Adelaide CEO Marc Guldimann.
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