Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Adelaide CEO Marc Guldimann.

As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach ...

This engagement advances Comscore’s mission to deliver reliable, cross‑platform measurement that reflects how audiences watch today. TiVo’s metadata offers enriched program identification, enhanced ...

Dave has been in the utility industry for over 10 years helping support temporary, or long-term power generation requirements to industry, either behind or in front of the meter, using large ...

Interest in anime has been rising steadily for over a decade, and Western Europe’s current animated output increasingly ...

The plan is to integrate TiVo’s enriched program metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming and digital. The post ...

A new Emerson College Polling survey commissioned by Nexstar Media for Inside California Politics finds that a slim majority of California voters support Proposition 50, a November ballot measure that ...