The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

The basic logic of GEO is not about "getting pages crawled," but rather about "getting brands called upon and reliably cited by generative engines." The target audience has expanded from traditional ...

Organic traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search economics for publishers and marketers.

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.

As well as AI mode, there has also been big growth in the numbers of people using visual search, with Google Lens, and Circle ...

In the second part of our vox pop on the topic of AI search, The Drum members explain how to ensure your brand stands out in AI search.

New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top.

Discover how NLP and AI are impacting search, changing SEO best practices, and how investors can take advantage of these technologies.

The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI for ...

Understanding What Readers Are Searching for when discovering fiction books becomes essential for authors navigating today's digital publishing landscape. Understanding What Readers Are Searching for ...

Labor market watchers say a complicated picture is emerging. Job seekers are frustrated with opaque application processes and ...