Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but that ...
NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we may earn a commission. Learn more. Learning about your health can be a mixed bag. It can ...
IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV ...
Comscore has announced an expanded partnership with ShowSeeker to integrate its person-level local live and DVR data into ShowSeeker's Pilot platform, which is designed for campaign management. This ...
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