Northern Ireland digital agency reaches milestone as UK small businesses accelerate AI adoption efforts SMEs need to achieve similar outcomes with a fraction of enterprise resources. Our training ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...

In today’s competitive job market, showcasing the right job skills on your resume can make all the difference between landing an interview and being overlooked. Whether you’re a seasoned professional ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Many retailers rely on data to drive business growth—but as privacy concerns grow and cookies phase out, adopting a responsible approach to collecting first-party data and respecting customers’ ...

Retailers today face a major shift in understanding and reaching their customers. As third-party cookies fade away and browser privacy restrictions tighten, they are faced with the harsh reality of ...

Your resume profile, often the first thing recruiters read, can make or break your chances of landing an interview for six-figure roles. It’s your opportunity to summarize your professional experience ...