The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a third more sales per ad dollar.

These launches are what Oelrich called “must-win battles” at Bayer as the Xarelto loss of exclusivity reaches “full swing” in ...

A new survey commissioned by One A Day®, the multivitamin and supplement brand by Bayer rooted in more than 80 years of nutritional science, suggests ...

Channel seed is introducing an exclusive, new offering of downstream seed treatment products for next season along with an ...

Check out your local retailer or Amazon.com to stock up on Bayer brands like Aleve®, Midol®, Claritin®, Afrin®, Alka-Seltzer Plus®, Aspirin® and more. For more information, visit www.bayer ...

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

Bayer used the Western Canadian Crop Production Show in Saskatoon this week to introduce Prairie farmers to its new FieldView ...

Topline improved and poised for future growth Bayer continues to strengthen its ... marketed under the brand name NUBEQA ®, supported by data from the ARANOTE trial. Darolutamide plus androgen ...

Bayer used the Western Canadian Crop Production show in Saskatoon as the venue to introduce Prairie farmers to its new ...