Explore top B2B marketing and sales tactics for 2025 to drive growth and engagement. Learn how to elevate your strategy today in our blog!

Demandbase’s Alicia Hale and The Harris Poll’s Rob Jekielek host the Strategy & Planning Series webinar set for Oct. 28.

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

Adobe launches a new suite of specialized AI agents for the B2B market, designed to automate complex sales and marketing by ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

The Forrester Wave™ evaluated 12 top providers in conversation automation solutions for B2B, recognizing Qualified and Piper. This achievement comes on the heels of Qualified being honored as the ...

DemandScience has launched Ionic and Labs, two offerings designed to end the “Marketing Data Mirage,” the false confidence created by unreliable signals, disconnected platforms, and content that fails ...

Go-to-market teams can now measure and optimize how their brand presence on G2 is cited by LLMs, using Profound's AI visibility engine. “Over the past several years, we’ve observed a rise in ...

DALLAS--(BUSINESS WIRE)-- Thryv (THRY)® (NASDAQ: THRY), the provider of the leading small business software platform, announced today it earned a spot on Constellation Research’s prestigious 2025 ...

Thryv® (NASDAQ: THRY), the provider of the leading small business software platform, announced today it earned a spot on Constellation Research’s prestigious 2025 ShortList™for Marketing Automations ...

Picture this: You decide to focus on your fitness and order a monthly protein bar subscription. The protein bar company tells you that it will only charge you for the products if you build a certain ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...