Marketing automation isn't a set-it-and-forget-it discipline for B2B marketers. Companies struggle to perfect their craft, but generally witness speedy return on investment. Our team tests, rates, and ...

B2B marketers largely adopt marketing automation throughout their leads process. According to a recent Regalix study, 79 percent of global B2B marketers are implementing marketing automation. Another ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

Demandbase’s Alicia Hale and The Harris Poll’s Rob Jekielek host the Strategy & Planning Series webinar set for Oct. 28.

Marketing automation is continuing to grow through the recession; Will Schnabel, vice-president of international markets at lead generation software provider Silverpop, reports that his company’s ...

Search Engine Land » Digital Marketing Buyer’s Guides » B2B Marketing Automation Platforms 2014: A Buyer’s Guide Chat with SearchBot Please note that your conversations will be recorded. Table of ...

Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of standard B2B marketing agencies.

READING, United Kingdom--(BUSINESS WIRE)--Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B Marketing ...

Companies that are challenged by marketing automation (MA) deployments will be happy to learn that they're not alone. Sixty percent of companies struggle to find the resources necessary to ...