Clayton Christensen, the late Harvard professor, is widely known for developing the theory of disruptive innovation. In his book, The Innovator’s Dilemma, Christensen described how new technologies ...

One of the biggest sources of friction between B2B demand generation and sales teams is attribution—the process of understanding which campaigns contribute to revenue so that Marketing can optimize ...

As Senator Cruz and Chairmen Jordan and Issa investigate the Climate Judiciary Project, it’s good to remember that Judge Randolph got there first.

At the University of Media, Arts and Communication (UniMAC), tourism education is not just taught—it is lived. While many institutions across Ghana still approach tourism as a purely theoretical ...

Poland's parliament plans to increase tax on customer winnings to 15%, a move which some believe could keep players stuck in ...

Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...

Main Street Wellington has unveiled a new logo as part of a rebranding effort to better help reflect the nonprofit’s mission and vision. The logo, made by Main Street Wellington intern Amy Jindra, ...

The Market Design Working Group, established in 2009 under the leadership of Susan Athey and Parag Pathak, is a preeminent research forum in the field of market design. The working group meets ...

So what does that look like in dollars? Stack Influence’s 2025 ROI benchmarks put the average return at $5.20 per $1 spent ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Branch has partnered with GlobalSurveyz to release its 2025 State of App Growth Report, surveying over 700 directors, VPs, and C-level app marketing ...

MOUNTAIN VIEW, Calif., Sept. 25, 2025 /PRNewswire/ -- Branch, the industry's leading linking and measurement partner for the enterprise, today released its State of App Growth survey report, which ...