The ability to interpret nuanced user signals and creatively respond to them is an SEO skill that AI cannot replace.

There’s a belief that we’re ditching web search for chatbots to find news, information and products. The truth is more ...

Apple is reportedly exploring the integration of AI-powered search engines into its Safari web browser, according to Bloomberg News. This move ...

Baidu, sometimes called China’s Google, was founded as a search engine business in 2000, but its market share and associated advertising dollars have slipped in recent years, as users flocked to ...

How to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search.

Samsung Electronics MENA's Omar Saheb explains why marketers need to rethink visibility strategies on search engines in the ...

Shailley Singh, COO & EVP, Product, IAB Tech Lab, writes that for publishers and brands to survive in the "Agentic Web ...

AI Mode is Google's bid to counter answer engines such as Perplexity and OpenAI's ChatGPT, which have gained ground over the ...

AI search summaries are transforming the way information is produced and discovered, reshaping the search engine ecosystem we’ve grown accustomed to over two decades.

Do top search engines (e.g., Google) or top AI chatbots (e.g., ChatGPT) receive more visits? Is the volume of traffic for each type of tool trending up or down? To find out, researchers at ...

Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; web traffic is careening off a cliff.

Why we care. This is a big step for the future of Google Search and the search marketing industry. For AI Mode to roll out in the U.S. without opting into it, is a big deal.