Peacock, a streaming service by Comcast-owned NBCUniversal, said on Thursday it will raise prices by $3 later this month and begin testing a new narrowed-down tier for users.

The Comcast-owned streaming service is hiking its subscription rates by $3 starting next week, Peacock confirmed. Beginning on July 23, new and returning subscribers will pay $10.99 a month for Peacock Premium and $16.99 a month for Premium Plus.

Comcast Corp. raised the price of its Peacock streaming service by $3 a month for new customers starting July 23, an increase of almost 38% for the ad-supported plan.