McDonald's customers will be able to choose from a number of deals as part of the fast-food chain's McValue platform

McDonald's launched its value menu at U.S. restaurants on Tuesday as it tries to boost its value offerings in the competitive fast-food industry and drive traffic.

The McDonald's platform "McValue" comes into action today, offering customers new ways of getting more of the chain's food for less. As of January 7, the Golden Arches has introduced a platform in restaurants across the country with deals that include an offer enabling you to get a burger for only $1.

Key Takeaways McDonald's new "McValue" program launches Tuesday, with an extension of the $5 meal deal that started last year and a new "buy one, add one for $1" promotion.The chain launched its value efforts last year after executives said customers tired of inflation had started to pull away from McDonald's.

Customers can expect McDonald’s new McValue menu to offer all day savings and more starting Tuesday at the fast-food giant U.S. restaurants.