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NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live ...
NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super ...
The media giant's ad commitments for the 2025-2026 season were boosted by live programming, the launch of the NBA and digital ...
Despite economic jitters, it secured record-setting commitments from advertisers for Milan Cortina Olympics, Super Bowl LX ...
While some industry observers may ask why Upfront Week persists, one thing is for certain: NBCUniversal likely has no plans ...
NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fu ...
While consumers obviously won’t be happy about Peacock’s new price — especially since it comes on top of another $2 increase ...
Peacock is raising its prices for the third time in three years (NBC) The price rise comes ahead of the arrival of live NBA ...
NBCUniversal has wrapped up one of the most unusual upfront ad seasons in history, managing to secure cash commitments comparable with last year’s record haul. The upfront has been a complex ...
NBCUniversal won't say if advertisers committed more 'upfront' dollars to its media properties, a sign of pressures on the 2024 market Plus Icon Film Plus Icon TV ...
Peacock Tops $1B in Upfront Ad Revenue, Doubling Growth. NBCUniversal says 2022 was the "highest grossing upfront since Comcast’s acquisition" of the company more than a decade ago.
NBCUniversal trots out the entire portfolio for the 2019 upfront presentation, pushing its upcoming ad-supported streamer with help from the company's powerhouse of talent.
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