The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from ...

One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

When MSNBC spins off from NBCUniversal (NBCU) by the end of its year to become an independent company, it will have a new ...

The rebranding comes as parent company Comcast spins off MSNBC into a new publicly traded company called Versant, valued at ...

Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or ...

MSNBC will rebrand as MS Now later this year as Comcast separates the network from NBC News, marking a push for independence ...

(Reuters) -Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead ...

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters ...

MSNBC is rebranding to "MS NOW" and is getting a new logo. Employees are chattering about what the rebrand signals for the ...

Many people thought the new name sounded more like a discontinued form of software, a tragic disease or a channel devoted to ...