It’s day four of Bike Week, and this year has been one of the busiest so far. Officials estimate about 100,000 more people will attend the event over the next 10 days compared to previous years. Bike Week typically brings about 500,000 people to Daytona Beach and the surrounding areas each year.

Hey, bikers, once you finish visiting Main Street, the epicenter of Bike Week, you might want to check some other attractions the Daytona Beach area has to offer. Here's a look at some of the things to do in Daytona Beach and beyond.

Daytona Beach is buzzing as thousands of bikers roll into town for the 84th annual Bike Week, a 10-day event that’s become a staple for motorcycle enthusiasts worldwide.

DAYTONA BEACH, Fla. – Over 500,000 bikers are starting to roll into the Daytona Beach area for the 84th annual Bike Week. The weeklong event officially kicks off Friday, offering a wide array of entertainment spread throughout the region.

Bike Week, a Daytona Beach tradition since 1937, is evolving to attract a larger and more diverse audience. Corporate sponsorships are increasing, bringing sophisticated marketing and expanding the event's reach. Security is a top priority for 2025, with organizers working closely with law enforcement to ensure a safe event for all attendees.

The stretch of International Speedway Boulevard between Halifax Avenue and A1A, considered the gateway to Daytona Beach’s beachside, has undergone a two-year transformation.

Duval County has been the deadliest in Florida so far in 2025 for bikers, with eight motorcycle deaths in just the first two months of 2025 according to state data. Officials are urging caution as more motorcyclists travel south for Bike Week.