GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely ...

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands.