The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

The Nike revolution is coming to South Carolina, where the ties are already deep. Women’s basketball coach Dawn Staley has ...

While some lament the close of summer because it means shorter days and no more beach adventures (depending on where you live), we love this time of year because it means major end-of-season sales .

On Wednesday morning, adidas announced that it had signed Nebraska Volleyball’s junior outside hitter, Harper Murray, to an ...

Every era introduces a new icon, but adidas’ Superstar is the original — and icons need not ask for permission. Originally ...

German sportswear manufacturer Adidas has publicly apologized following accusations of cultural appropriation in the design ...

Oasis are opening merch pop-ups in LA, Toronto, New York, and Chicago ahead of the band's highly anticipated reunion shows across North America.

Skateboarding continues to keep its momentum rolling this year with a clean new colorway of the Tyshawn II, seen here in ...

Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of ...

Fans of the legendary Brit rockers were lined up outside the W Hotel on Wednesday, home to the band’s debut North American ...

Coming up on his itinerary this month is Edwards’ first trip to China, as he, his agency and adidas, which markets Edwards’ ...

Adidas executives visited a small Indigenous town in the mountains of southern Mexico on Thursday to offer an apology over a ...