We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

Xbox Series X and Xbox Series S consoles are bringing back a feature fans have not seen since the Xbox 360, alongside some new upgrades.

The Ghost Cipher Edition is an absolutely gorgeous controller, with a translucent clear top case, rubberized ash gray grips, ...

Microsoft's Gaming CEO has said there'll be more Xbox consoles after the Xbox Series X/S, but don't expect a mid-generation ...

As any gamer who had consoles at the time will tell you, both Xbox and PlayStation owners definitely felt the difference when ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

The company is communicating its multiplatform approach by emphasizing that you can play Xbox games on all kinds of devices.

Microsoft Gaming CEO Phil Spencer discusses the future of Xbox, explaining why players haven't seen an upgraded Xbox Series X ...

Microsoft's November update for Xbox introduces AI-enhanced search, friend requests, and updated Windows app features.

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...