If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...
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Google engineer proposes sharing detailed data on how its ad system selects winners
A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks ...
The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.
The blog post notes that AI Overviews will remain a large part of Google Search as the new sponsored section and hide button rolls out. They will appear above or below the sponsored section in the ...
For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to ...
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