Change can be scary, which can activate the brain’s fight or flight response. So how can senior leaders help calm that threat response when introducing change initiatives? Research has shown that ...

David Penn on the emotional immediacy of metaphors and why they matter. I've spent the last two decades arguing that metaphors are the key to measuring emotional response in brand and advertising ...

This controversy is not an isolated incident. Indian cinema, television, and advertisements have long relied on euphemisms, particularly fruit-based metaphors, to depict human anatomy. The reluctance ...

"Narcissus" by Caravaggio (c. 1598). Source: Wikimedia Commons/Public Domain What is an allegory? An allegory (Greek, "a speaking about something else") is a complete and cohesive narrative, for ...

Using ChatGPT to help you write is like donning a pair of high heels. The reason, according to one postgraduate researcher from China: “It makes my writing look noble and elegant, although I ...

The precise words used to describe any given situation can have an enormous impact on its perception. Yet the power of language is often underestimated. Specifically, the immense, mind-changing force ...

Jenna Abetz does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

This second article in our narratives series encourages nurses to consider how metaphors might be used, both by health professionals and patients. Abstract Throughout history, metaphors and figurative ...

In October 2023, The Punch did. So did Businessday. And Leadership. You, too: Channels Television. Daily Trust. And many other news organizations. You all enthusiastically reported the public order of ...