Discover quantitative and qualitative data skills to improve decision-making and apply your knowledge effectively in today's fast-paced business world.

Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

There are four types of customer relationship management (CRM) data: quantitative, qualitative, descriptive and identity. Understanding what specific information falls under these categories and ...

Qualitative data is typically as useful as quantitative data, but it requires more deliberate extraction of useful information since the research is more thought, opinion, or behavior-based.

Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.

Qualitative data can also be collected in a number of other ways, including interviews, panel groups, ethnography (participant observation), archival work, and document analysis.